Customer Base Marketing Lead (12-Month Fixed-Term) - #1659208

MAIN PURPOSE OF THE ROLE & RESPONSIBILITIES IN THE BUSINESS:

Our vision is to create a world-class business development and marketing capability for Kainos, fueled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.

We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings.

As a Customer Base Marketing Lead at Kainos (Workday products), you will be a driving force behind our customer marketing plans, closely aligned with commercial priorities to support our growth ambitions.

You will play a pivotal role in shaping and executing campaigns & advocacy that resonate with our existing clients. Reporting to key stakeholders, you'll leverage your extensive experience and commercial acumen to amplify customer marketing's impact on our business. Building strong relationships with internal and external partners, you'll serve as a trusted advisor.

• Customer Base Plan Ownership: Implement marketing strategies and plans aligned with commercial priorities for Workday Product Customer base.




• Customer Insights: Leverage customer data and insights to understand their needs, preferences, and behaviours, and use this knowledge to develop targeted/segmented marketing strategies.




• Campaign Creation and Activation: Manage the creation of campaigns, customer newsletter and content that resonate with our customer base, activating them across multiple channels to achieve objectives.




• Cross-Selling and Upselling: Collaborate with the Customer Success team to identify cross-selling and upselling opportunities for Workday Products and develop marketing strategies that promote additional products or services to existing customers.




• ROI Measurement and Reporting: Take ownership of marketing effectiveness and ROI, reporting on campaign success and activities for your area.




• Customer Advocacy: Partner with customers to identify and tell compelling stories across channels including case studies, webinars and event talks.




• Stakeholder Engagement: Build and sustain relationships with stakeholders at all levels, acting as a trusted advisor and effectively communicating customer marketing strategies.

MINIMUM (ESSENTIAL) REQUIREMENTS:

• Proven experience in a senior marketing executive role, with a focus on campaign development and advocacy.




• Data-driven mindset with the ability to analyze customer data and derive actionable insights.




• An understanding of marketing automation tools, CRM systems, and analytics platforms.




• Strong creative thinking and communication skills, with the ability to craft compelling messaging tailored to different customer segments.




• Results-oriented approach with a track record of driving successful marketing campaigns.




• Ability to collaborate effectively with cross-functional teams and manage multiple priorities.




• Customer-centric mindset with a deep understanding of customer behaviour and preferences.




• Excellent project management skills and attention to detail.

DESIRABLE:

• Degree or Higher in Marketing, Communications, or a similar, relevant discipline.




• Event management and project management.




• Understanding of generating leads and managing them through qualification.




• Broad technology experience and a sound awareness of technology trends and their potential impact on current & future marketing plans.




• Experience of working in a fast-paced marketing team environment.




• Experience of marketing within the Workday ecosystem.

So what are you waiting for? Let’s write the next incredible chapter of our story together.

Embracing our differences

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field. Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out. We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.