Digital Performance Specialist - #1733571

Digital Performance Specialist

We are currently working with a NI based digital agency who are looking for two digital performance specialists to join their team. You will take ownership of performance-driven digital campaigns, with a strong focus on PPC, analytics, and search engine marketing. Your will work directly with the marketing and design team to help make smarter, faster decisions. This is a hybrid working role and requires being in the office 2-3 times per-week.

Key Responsibilities:

• Lead the development, execution, and optimisation of PPC campaigns across platforms such as Google Ads, Meta advertising, and paid social channels.


• Track and report on key campaign metrics using platforms like Google Analytics, Google Tag Manager, and data visualisation tools.


• Drive strategies for search engine monetisation and collaborate with content and SEO teams to enhance revenue generation.


• Conduct ongoing A/B and multivariate testing to improve campaign outcomes and landing page performance.


• Use performance data to make actionable recommendations and inform broader marketing strategies.


• Keep up-to-date with digital marketing trends, tools, and industry best practices.

Requirements:

• Minimum of 3 years’ experience in a digital marketing or performance marketing role, with strong PPC and analytics experience.


• Deep knowledge of Google Ads, Google Analytics, and search engine marketing strategies.


• Comfortable using bid management and automation tools to optimise campaign delivery.


• Strong analytical and communication skills, with the ability to present complex data clearly.


• Self-starter with the ability to manage multiple projects independently or within a team.

Desirable:

• Google Ads and/or Google Analytics certification.


• Experience with marketing tools such as SEMrush, Ahrefs, or equivalent.


• Background in performance marketing for eCommerce or B2B sectors.

Offer:

• Competitive salary and bonus


• Hybrid working


• A collaborative and fast-moving working environment.


• Access to the latest tools and opportunities for continuous professional development.